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Military Expertise
Turn our expertise into your opportunity.
The military has its own language, and we speak it. Many of our associates have military backgrounds, so we understand this unique lifestyle. And we enjoy strong brand recognition in military markets across the country. So when you partner with Pioneer Services, you'll reap all the benefits of our expertise.
Finance more military customers.
One of the few markets feeling lesser effects of the down economy, the military market enjoys stable incomes and unparalleled job security. The 1.4 million active-duty personnel are 100% employed and not at risk of being laid off. In fact, there are an average of 185,000 new entrants each year. And unlike many civilian workers, they're guaranteed to receive a pay increase in 2010.
Pioneer Services uses a proprietary Military Scoring Model (MSM)® that goes beyond conventional benchmarks like FICO® scores to draw a more accurate picture of credit worthiness. This allows us to finance more of your merchandise for more military customers.
Where they exercise their buying power.
While the things they buy might not be unique, their lifestyle is, and that can result in clear advantages for retailers.
- Furniture and Appliances: Frequent moves mean military families buy more furniture and appliances.
- Computers and Electronics: Electronic communication has become key for staying in touch during deployments.
- Travel: Due to being stationed away from home, they travel often to see friends and family.
- Auto Accessories: Most of the military is young and male so auto accessories are in high demand.
- Jewelry: With 80% of active duty personnel under 35, there is a steady need for jewelry such as engagement rings.
- Sporting Goods: This adventuresome group purchases an above-average percentage of hunting, outdoor, and fitness gear.
